Founded 1924
Swiss Alpine Military by Grovana
Swiss Made · Since 1924
The origins of Grovana Uhrenfabrik AG go back to 1924 when it was founded by the Gröflin brothers, and at that time, still bore their names. In 1970, businessman Werner Bitterli acquired the watch factory and gave it its current name. Just one year later, Werner Bitterli launched the first Grovana watch collection.
Hard years followed, however, as the Swiss watch industry fell into its greatest crisis: there was less and less demand for mechanical watches. Relying on analog quartz models, Bitterli saw the value in such craftsmanship, and with great perseverance, successfully grew the company.
Visit Swiss Alpine Military →