Karachi, 27.07.2022 – KAHF International and Rolex today announced the opening of a new boutique in Karachi, located at Mansoor Tower on Main Clifton Road. Situated in the heart of the city and occupying the ground floor, the new boutique offers professional expertise in an elegant setting, one that promotes a sense of harmony, discretion, and intimacy with the brand. The five-pointed crown glistens resolute, embodying the preeminent destination for luxury timepieces.

“Having represented Rolex in Pakistan since 1948 and in Karachi for the past 43 years, we are proud to upgrade our Rolex point-of-sale to a boutique. This will certainly enhance our ability to uphold the highest standards of quality and service and to showcase the timelessness and perfection of Rolex watches, that are integral to both the brand and to our own business,” said Mr. Majeed, managing partner of KAHF International.

ONE BOUTIQUE, A WHOLE ROLEX WORLD

Every element of the interior design features the elegant Rolex aesthetic and radiates the values of the Rolex crown. Excellence, precision, and attention to detail emanate from the careful calibration of colours and patterns in the fittings and furnishings.

Sensitive lighting accentuates the beauty of a selection of Rolex watches, which are displayed in refined showcases lined with beige leather and finished with bronze trims.

A striking emerald aqua wall highlights Rolex’s rich heritage – its wave motif referencing the iconic Oyster, the world’s first waterproof wristwatch. This intense green is referred around the boutique, creating accents that harmonize a refreshed colour palette. The walls mix textures from walnut brown wood to beige-coloured stone.

The boutique introduces various distinct features that capture the essence of the world of Rolex.

ABOUT ROLEX

AN UNRIVALLED REPUTATION FOR QUALITY AND EXPERTISE

Rolex is an integrated and independent Swiss watch manufacturer. Headquartered in Geneva, the brand is recognized the world over for its expertise and the quality of its products – symbols of excellence, elegance and prestige. The movements of its Oyster Perpetual and Cellini watches are certified by COSC, then tested in-house for their precision, performance and reliability. The Superlative Chronometer certification, symbolized by the green seal, confirms that each watch has successfully undergone tests conducted by Rolex in its own laboratories according to its own criteria. These are periodically validated by an independent external organization.

The word ‘Perpetual’ is inscribed on every Rolex Oyster watch. But more than just a word on a dial, it is a philosophy that embodies the company’s vision and values. Hans Wilsdorf, the founder of the company, instilled a notion of perpetual excellence that would drive the company forward. This led Rolex to pioneer the development of the wristwatch and numerous major watchmaking innovations, such as the Oyster, the first waterproof wristwatch, launched in 1926, and the Perpetual rotor self-winding mechanism, invented in 1931. In the course of its history, Rolex has registered over 500 patents. At its four sites in Switzerland, the brand designs, develops and produces the majority of its watch components, from the casting of the gold alloys to the machining, crafting, assembly and finishing of the movement, case, dial and bracelet. Furthermore, the brand is actively involved in supporting the arts and culture, sport and exploration, as well as those who are devising solutions to preserve the planet.