OYSTER PERPETUAL DAY-DATE
THE REALIZATION OF AN IDEAL
When midnight strikes, the Oyster Perpetual Day-Date forms a bridge between past and future, between
what has been achieved and what remains to be lived. Since 1956, it has borne witness to the greatest
moments in history on the wrist of visionaries, virtuosos and pioneers. Those who make each day
a promise for the future.
At its launch in 1956, the Day-Date was a major innovation: it was the first calendar wristwatch
to indicate, in addition to the date, the day of the week spelt out in full in an arc-shaped window at 12
o’clock on the dial – a technical feat at the time.
Made exclusively of precious metals – 18 ct yellow, white or Everose gold or 950 platinum – and
accompanied by its emblematic President bracelet, its multiple dials make it the ideal canvas for self-
expression.
THE DAY-DATE SPEAKS ITS
WEARER’S LANGUAGE
Although the days may be the same wherever you are in the world, they are written differently depending on the language. Using most writing systems – Latin, Arabic, Cyrillic, Hebrew, Japanese, Chinese ideograms and even the Ge’ez alphasyllabary used in the Horn of Africa – the Day-Date expresses the cultural identity of its wearer. Available in a choice of 26 languages, it is a truly international, universal and personal watch.
THE MIRACLE OF MIDNIGHT:
AN IDEAL OF PRECISION
When midnight strikes, the day and date simultaneously change in their respective windows on the dial. This watchmaking feat, the “miracle of midnight”, relies on a disc mechanism. It is the fruit of numerous years of research: from 1950 to 1955 Rolex registered four patents for timepieces featuring an indication of day and date.
Today, the Day-Date is equipped with a new-generation movement, calibre 3255, entirely developed and manufactured by Rolex for a superlative level of performance.
THE PRESIDENT BRACELET
Created specially for the launch of the prestigious Oyster Perpetual Day-Date in 1956, the three-piece link President bracelet, made only from 18 ct gold or 950 platinum, is still reserved exclusively for the Day-Date and precious metal versions of the Datejust.
A PRECIOUS ALLY
Worn by many of the world’s political figures, directors and visionaries, the Day-Date is instantly recognizable, in particular thanks to its emblematic President bracelet, whose evocative name, together with the eminent figures who have worn it, ensured the Day-Date became known as the “presidents’ watch”.
Visit us to discover
first-hand the DAY-DATE
As an Official Rolex Retailer, we are the only retailer allowed to sell Rolex watches. With the necessary skills and technical know-how, we will help you make the choice that will last a lifetime.
